December 18, 2019 1 min read 10 Comments

Because wood wicks have wide based wicks, they are able to create
sizeable, even melt pools with a single wick. Wood wicks create shorter
and wider flame heights, which keeps them safe for use while still
remaining functional in bigger jars. Also, wood wicks don’t ‘mushroom’
the way cotton wicks do! That means minimal carbon buildup and minimal
debris and sooting.

Wood wicks also provide even wax burning unlike cotton wick which can
often have that awfully irritable unusable wax rings on the sides of the
jars as well as the fact that wood wicks do not emit any harmful toxins
and are also more ecologically friendly then cotton wicks.

Wooden wicks also produce a distinctive flat horizontal flame, which
give a modern and uncommon quality to your candle as well which caters
to a minimalistic decor and are often seen as more luxurious than their
cotton wick counterparts.

Another consumer-facing study, a whopping ninety-six percent of
consumers said that wood wick candles are more calming vs their cotton
wick counterparts, and ninety-two percent of consumers stated that wood
wick candles create more ambiance through a stunning crackling sound
which in a survey was the top reason customers choose why they wished to
purchase wood-wick candles.

At this point you may be asking yourself what all this great new
information means for you. To put it simply, wood wicks add value to
your candle through their crackling ambiance, enhanced burn performance,
and modern appeal.

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