Because wood wicks have wide based wicks, they are able to create sizeable, even melt pools with a single wick. Wood wicks create shorter and wider flame heights, which keeps them safe for use while still remaining functional in bigger jars. Also, wood wicks don’t ‘mushroom’ the way cotton wicks do! That means minimal carbon buildup and minimal debris and sooting.
Wood wicks also provide even wax burning unlike cotton wick which can often have that awfully irritable unusable wax rings on the sides of the jars as well as the fact that wood wicks do not emit any harmful toxins and are also more ecologically friendly then cotton wicks.
Wooden wicks also produce a distinctive flat horizontal flame, which give a modern and uncommon quality to your candle as well which caters to a minimalistic decor and are often seen as more luxurious than their cotton wick counterparts.
Another consumer-facing study, a whopping ninety-six percent of consumers said that wood wick candles are more calming vs their cotton wick counterparts, and ninety-two percent of consumers stated that wood wick candles create more ambiance through a stunning crackling sound which in a survey was the top reason customers choose why they wished to purchase wood-wick candles.
At this point you may be asking yourself what all this great new information means for you. To put it simply, wood wicks add value to your candle through their crackling ambiance, enhanced burn performance, and modern appeal.